How to Choose the Best Display Packaging For Your Brand

 2025-02-19 12:56:16

Ever walked into a store and seen a product that grabbed your attention? You don’t need it but something about the way it’s packaged has you. That’s the power of great display packaging.

Now flip that. You have an amazing product but if it’s sitting on the shelf in plain boring packaging how will it compete? Choosing the right display packaging isn’t just about looks, it's about making your product stand out, attract customers, and drive sales. Let’s get to it. Check out our blog on What is Display Packaging and Why It Matters.

Types of Display Packaging

Before you choose the right packaging for your brand you need to know your options. There’s no one size fits all so let’s get to it:

1. Cardboard Displays

Lightweight, affordable and perfect for temporary promotions or seasonal products. Customizable and great for brands that need flexibility. See examples.

2. Corrugated Displays

Need something more robust? Corrugated displays offer durability while still being cost effective. Great for high traffic areas where products need extra protection.

Learn more about our Retail Packaging Solutions that include sturdy corrugated displays.

3. Acrylic or Plastic Displays

Want a premium feel? These are sleek, durable and perfect for high end products. Often used in cosmetics and electronics retail spaces.

4. Floor vs. Countertop Displays

Floor displays grab attention in busy corridors, countertop displays work best near checkout areas for impulse buys. Where will your product be placed? Check how display placement matters.

What to Consider When Choosing Display Packaging

Now you know the types, how do you choose the best for your brand? Here’s what to think about:

1. Material Matters

What’s the weight and fragility of your product? Is it fragile? You’ll need robust packaging that protects. Is it lightweight? A cardboard display will do.

2. Design & Branding

Your packaging should reflect your brand. Bold colors? Minimalist design? Eco friendly messaging? Make sure your display speaks to your target market. See real examples.

3. Size & Space

Retailers love products that don’t take up too much shelf space. Make sure your packaging is compact as well as impactful and fits in with store layouts.

4. Sustainability

Consumers are more eco aware than ever. Using recyclable materials or biodegradable packaging will set you apart and attract eco conscious customers.

5. Budget Friendly Solutions

Packaging should add to your product not take from your profit. Balance quality and cost by choosing materials and designs that fit your budget.

How Display Packaging Impacts Customer Buying Habits

Ever noticed how some products just look more “trustworthy” or “premium” based on their packaging? It’s because design psychology is a big deal in purchase decisions.

Eye Level: Higher Sales: One Case study found that Products placed at eye level sell 35% more than those on lower shelves.

Color: Bright colors create excitement, and muted colors create luxury and sophistication.

Touch & Feel: If your packaging looks good, customers assume the product inside is good too.

See how design psychology boosts sales. Display packaging isn’t just about looking good it’s about winning the buying decision.

How One Brand Grew Sales By 30% with Custom Packaging

A small skincare brand struggled to stand out in market. Their products were great but getting lost among competitors on a shelf.

They invested in custom display packaging bright, minimalistic and eco-friendly. Results? Sales up 30% in 3 months. Retailers loved the compact design and customers loved the clean premium look. See real brand transformations.

In Summary: Make Your Packaging Do The Work

In the end, your display packaging is part of your brand. It’s what gets a customer’s attention, and gets them to pick up your product and buy.

So when you’re designing packaging, think beyond the box. Think about your brand, how it impacts buying decisions and how it sets you apart.

Need some help with display packaging for your brand? Contact us today!

Check Out Why Our Display Packaging is the Best Choice For Your Business.